Celebrant. Storyteller. Ceremony nerd with a soft spot for 80s cartoons.

Hi, I’m Alex - an independent celebrant based in Swansea and founder of Rites and Roots, creating bespoke ceremonies for funerals, weddings, and life’s meaningful moments. 

With years of experience officiating services as a registrar, I bring   professionalism, emotional intelligence, and a deep respect for ritual to every ceremony I lead.

My early career in hospitality—from community pubs to live music venues—taught me how to hold space for people from all walks of life. 

I know how to read a room, keep things flowing, and make everyone feel welcome, whether it’s a quiet farewell or a  full-blown celebration.

I’m proudly LGBTQ+ affirming, neurodivergent-friendly, and eco-conscious. I work with clients of all identities, backgrounds, and beliefs, and I’m committed to making    ceremonies inclusive, accessible, and kind to the planet. Whether that means sourcing sustainable       materials, reducing waste, or embracing nature as your venue, I’ll help you honour your values every step of the way.

I’ve got a wildly eclectic taste in music (seriously, don’t test me), and I welcome everything from classical strings to punk ballads, rave anthems to acoustic lullabies. 

There’s no judgement here—just a deep respect for whatever makes your story sing.

Whether you're saying goodbye, saying "I do," or simply marking a moment, I’m here to help you do it with soul, style, and a little bit of magic.